Abstract
The future of digital intelligent labelling is closer than one might think and progress towards electronic product information (ePI) in the EU is being leveraged using international interoperability standards.
This article introduces the Gravitate-Health digital lens (G-Lens®) concept to demonstrate the value of ePI and how it can lead to improved patient understanding and enhanced patient-health professional communication. It gives examples of how labelling systems can become machine-readable, semantically richer and context-aware, enabling real-time access to the right information, at the right time, in the preferred format, modality and language. The G-lens® uses Electronic Health Record data as mandated by the European Health Data Space Regulation to personalise ePI, and advance trustworthiness, accuracy and access to knowledge in alignment with regulatory frameworks.